Legal

Privacy Policy

Last updated: May 23, 2026

This Privacy Notice for Safire Armatrading (doing business as Yugen Studio) describes how and why we might access, collect, store, use, and share your personal information when you use our services, including when you visit our website at yugenstudio.co.uk or contact us in any way.

If you have any questions or concerns, please contact us at safirearmatracing@yugenstudio.co.uk.

1. What Information Do We Collect?

Personal information you provide to us

We collect personal information that you voluntarily provide when you express an interest in our services or contact us. This may include:

• Name
• Email address
• Phone number (if provided)

All personal information you provide must be true, complete, and accurate.

2. How Do We Process Your Information?

We process your personal information for the following reasons:

• To deliver and facilitate our services
• To respond to your enquiries and provide support
• To send administrative information about our services
• To fulfil and manage any agreements or orders
• To comply with legal obligations

3. Legal Bases for Processing

We process your personal information under the following legal bases as required by UK GDPR:

• Consent — where you have given us permission to use your information for a specific purpose
• Performance of a Contract — where processing is necessary to fulfil our services to you
• Legal Obligations — where we are required to comply with applicable law
• Vital Interests — where necessary to protect someone's safety

4. When Do We Share Your Information?

We do not sell or share your personal information with third parties for marketing purposes. We may share information only in the following circumstances:

• In connection with a business transfer, merger, or acquisition
• Where required by law or legal process

5. How Long Do We Keep Your Information?

We keep your personal information only for as long as necessary to fulfil the purposes outlined in this notice, unless a longer period is required by law. When no longer needed, we will delete or anonymise your information securely.

6. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organisational measures to protect your personal information. However, no electronic transmission over the internet can be guaranteed 100% secure. You access our services at your own risk, and we encourage you to do so within a secure environment.

7. Do We Collect Information from Minors?

We do not knowingly collect data from or market to children under 18 years of age. If you become aware of any such data we may have collected, please contact us at safirearmatrading@yugenstudio.co.uk.

8. Your Privacy Rights

As a resident of the UK or EEA, you have the right to:

• Access and obtain a copy of your personal information
• Request correction or deletion of your information
• Restrict or object to our processing of your information
• Data portability, where applicable
• Withdraw your consent at any time

To exercise any of these rights, contact us at safirearmatrading@yugenstudio.co.uk.

If you believe we are unlawfully processing your information, you have the right to complain to the UK Information Commissioner's Office (ICO).

9. Do-Not-Track Features

We do not currently respond to Do-Not-Track browser signals as no uniform standard has been finalised. If this changes, we will update this notice accordingly.

10. Updates to This Notice

We may update this Privacy Notice from time to time. The updated version will be indicated by the revised date at the top of this page. We encourage you to review this notice periodically.

11. Contact Us

If you have questions or comments about this notice, you may contact our Data Protection Officer:

Safire Armatrading
Data Protection Officer, Yugen Studio
safirearmatrading@yugenstudio.co.uk

12. Review, Update or Delete Your Data

To request access to, correction of, or deletion of your personal information, please visit our contact page or email us directly.